First things first, Tell us a little bit about yourself as well as the company.
Im Hekt, an artist/creative director from Corpus Christi Texas (The City That Always Sleeps).
I grew up loving shoes, clothes, art, music, skating and after school tv. I graduated (with very bad grades) and went straight to college. Tired of paying teachers to teach me shit I already knew, I dropped out. I really had no direction in life...I knew how to draw, paint, & use a computer. My skills in graphic arts took off the second I opened photoshop & illustrator for the first time. It was something I knew without knowing (Bruce Leeroy Style).
I soon started designing sites for cash, my name around town grew thanks to friends who promoted me as a good graphic artist. I started to get a following with all the local bands & latin artists in the area, I was cranking out cd covers like a factory. I went on to work at several advertising agencies & record labels.
I always had intentions of starting my own clothing company.
The chance came when I was hired as a full time creative director for a local music label. I would hustle my nine to five & come home to work on my shit. The line has taken shape and people now have some insight on what the brand is about. I have plans of really developing the company to national status but the exclusive shit stays in Texas.
What are some of your favorite spots to shop at in the Texas area?
Motive ATX, Adikt DTX are the shops I could blow my whole life savings in. I haven't been to Centre yet but im dying to visit soon.
What are some of you local connections that you are working with?
There isn't many connections as far the clothing scene goes but heres some cool guys on the right path from my city.
Sonnet Theory
What are some of your favorite brands?
Wow... tuff one.
Only one brand I have really paid attention to in Texas and thats Cultura Fina.....everyone else kind of gets lost in shadows of tryign to hard.
Im also working with producer Happy Perez (heavyweight producer for huge acts from houston) on his clothing line called "SLF EMP" which stands for self employed, so be on the look out for that.
The rest go like this, Lamar & Dauley for being on some out of this world dope shit. Society Original Products for keeping it live, Raw cause the shit is just real & Fuct for starting it all.
If you could do a collaboration with any label/artist who would it be and why?
FUTURA, THERE IS JUST NOTHING REALER.....HES THE JEAN MICHAEL BASQUIAT of today.
I noticed your myspace page had some custom dunks designed by you. Is that something we can look forward to more in the future?
Oh yea, count on it. Im in the works of submitting my design for some sneakers to a well known brand....
What are some of the brands that you wore as a kid that you would like to see be brought back?
Wow.... the list can go on forever, Skidz, Starter Jackets (which I hear are already making a come back with heavyweights Mighty Healthy), Jimmy Z, T&C Surf & Skate, Weaver, The old school african cut girbuads, british knights, vision street wear (the og shit not the new shit) & Starter baseball jerseys.
How do you feel about the current state of the streetwear/sneaker culture? Do you think that internet hype and places like flightclub are hurting it?
Great question... Theres 2 sides to this answer and Ill start with the badside.
I think the whole streetwear culture has been exploited & tainted.
Alot of the people wearing dunks & crooks are the people who were wearing hollister & abercrombie & fitch 2 years ago. Most of them don't understand this is a way of life to alot of people, they just care about posting pics of they're new shit on myspace. Then.... you flip through the channels and see Nick Hogan, Kim Kardashians Brother, & countless other kids who ain't lived a day of street life rocking the crooks & castles (a clothing company based on stealing your way to the top). The people who embraced the brand for its story & designs suddenly turn against it because it loses that appeal it had when not too many people knew about it.
On the goodside, the designers & owners are cashing out and living life how everyone should be living it. I guess it cuts both ways....& FUCK FLIGHT CLUB......for giving me shit on 2 orders that I placed. I would rather go hunt my shoes, the o.g. way.
Are there any stores that are carrying your stuff right now?Are there any stores you would like to see carrying your stuff?
The Chosen Few is 5 months young, I plan on a full release by Spring of 08. I plan on keeping it really Texas local at first. Adikt, Centre, Motive, Complete & S2F.
Where do you see the label in 3 years?
On all the hype blogs... lol
Top 5 tracks at the moment?
Im feeling the fuck out of the new Ghostface.
New Kanye shit is mad nuts
Wale is growing on me
Joell Ortiz is the truth
Roc Boys In the building....
Top 5 kicks of all time?
Jordan IV
Jordan V
SB Dunk Mids (all of um, Just feel right)
Airmax 95 Yellows
SBs Easter P-Rod 2's
Shout out and thank yous.
Thank you man for conducting this interview & reppin!
Thanks to everyone whos dropped love, and my peeps who believe in me more than I believe in myself.
Shout out to my boys
Dj Dus - http://www.myspace.com/masterblasterdj
Louie & Bok - Vendetta MKTG
Drojo & The Rock Bottom G's - http://www.myspace.com/drojo
Johnny Moog & William Casio - http://www.myspace.com/pbakajohnnymoog
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